Breakup.doc

✦ Concept

A guided template library that helps people write difficult conversations they're avoiding — breakups, quitting jobs, ending friendships, declining opportunities. Each template includes psychological frameworks, tone options, and specific scripts for different relationship types and situations.

Target

People aged 22-35 who struggle with confrontational conversations and spend weeks overthinking how to word difficult messages

Revenue

$4.99 per template bundle or $19.99 for lifetime access. Targeting 1000 users in first 6 months for $20k revenue.

💡 Why It Works

"Most people delay important conversations for weeks because they don't know how to start the first sentence. Corporate communication training exists, but personal difficult conversations are learned through painful trial and error."

Score

78 /100

Originality 78

Feasibility 95

Potential 72

Cost $200 (domain, Gumroad fees, basic marketing)

Timeline 3 weeks

Team Solo founder only

Cons

×Templates might feel impersonal for deeply emotional situations

×Limited repeat purchase behavior once someone has the templates they need

✦ Branding Kit

Tagline

"Finally say what you mean"

Name Ideas

Breakup.doc

ScriptEase

ConvoKit

Domain Ideas

breakupdoc.com

scriptease.io

convokit.co

Startup Starter Guide

First Steps

Create 10 breakup message templates using Google Docs and research psychology articles on healthy relationship endings

Build a simple Gumroad store with template previews and bundle different conversation types

Post anonymized before/after examples on Reddit relationship subreddits to validate demand

Simple MVP

Google Docs templates sold through Gumroad. Each template includes 3-4 script variations, psychological context, and delivery tips. Start with romantic breakup templates only.

Growth Ops

↗ Expand to workplace conversations (quitting, asking for raises, declining projects)

↗ Partner with therapists and relationship coaches for referral revenue

Creative Twist

"Instead of generic advice, this provides the exact words people need to say — treating difficult conversations like a skill that can be templated and optimized, not just 'figured out' through intuition."