Mortis

✦ Concept

A marketplace where terminally ill patients sell their unused future purchases—vacation bookings, concert tickets, gym memberships—at massive discounts to healthy buyers. Patients get immediate cash for things they'll never use, buyers get luxury experiences at 70-90% off retail.

Target

Terminal cancer patients with 6-18 month prognoses who need immediate cash and have non-refundable future commitments

Revenue

15% transaction fee on all sales. Premium 'Estate Planning' service at $299/month helps families liquidate entire future purchase portfolios.

💡 Why It Works

"Death creates the world's most asymmetric marketplace—infinite time value for buyers, zero time value for sellers. The morbid discomfort everyone feels actually creates perfect pricing inefficiency."

Score

65 /100

Originality 95

Feasibility 65

Potential 75

Cost $50k for legal compliance, medical verification systems, and insurance

Timeline 4-6 months including regulatory review

Team Founder with healthcare background, part-time lawyer, customer success person familiar with end-of-life care

Cons

×Extreme regulatory scrutiny from healthcare and financial authorities

×Social stigma could make mainstream adoption impossible despite economic logic

✦ Branding Kit

Tagline

"Your future, their present"

Name Ideas

Mortis

Afterward

Handoff

Domain Ideas

mortis.co

afterward.io

handoff.com

Startup Starter Guide

First Steps

Partner with hospice care facilities and oncology social workers to identify patients with cash needs

Build MVP matching engine for non-refundable bookings starting with vacation rentals and event tickets

Create verification system with medical professionals to confirm prognosis timeframes

Simple MVP

Slack workspace + Airtable database where hospice social workers post patient listings, buyers browse and direct message. Payment via Stripe, verification via uploaded medical documentation.

Growth Ops

↗ Expand to subscription services (Netflix, gym memberships) and pre-paid services (massage packages, dental work)

↗ Partner with insurance companies who want to reduce end-of-life spending by redirecting funds to families

Creative Twist

"The platform turns mortality itself into a commodity—the closer someone is to death, the cheaper their future becomes. It's the only marketplace where your worst day creates someone else's best deal."